This week was review week. In addition to reviewing for the midterm, we learned this week about search engine optimization. This is the process of refining website content, developing inbound links, and improving overall site structure and content in order to increase the web site’s ranking in search engine results and directories. This is very important because web searches are one of the most popular methods for finding information on the web. A web site’s rank on a search results page is crucial to whether or not the site gets a hit from the user. Most users will only hit sites on the first results page. And more often than not, they will click on only the first few results.
We also learned that search engines calculate a site’s popularity based off of a combination of data about how much traffic the site receives, the age of the site, the number of links to the site, and the site’s file structure and naming scheme.
Another important term from this weeks lesson was metadata, which is data about data, more specifically in web site design, metadata is used to describe the information contained in the web site so that when users search for it on the web the search engine will associate the web site with that particular metadata being searched for (if applicable).
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